Working with a talented team of writers, illustrators and designers I helped bring the famous New York Times Crossword puzzle to life. Tasked with marketing the traditionally black and white puzzle, the team and I built a lively universe centered around “puzzle people” and the complex interworking of “Life within the grid”.

Design, motion graphics, animation

Art Direction: Josh Nychuck
Illustration: Elena Xausa
Copywriting: Loren Chidoni
Project Manager: Chelsea Athorn