New York Times Games
As one of the first members of the New York Times’ New Products and Ventures group my team and I were tasked with overseeing the rebranding of The New York Times stand-alone product “The Crossword” into “Games” to help better reflect the platforms growing library of word and visual games.
Role: Design | Animation
Elements of the brands most popular games served as inspiration, and provided a backbone for the re-brand.
A flexible design system
The design system was built to accommodate an ever-growing library of games and word puzzles by employing simple geometric shapes to evoke the spirit of New York Times Games.